The Power of Visual Storytelling

New visual storytelling site highlights how to engage your audience via The Next Web

NewsCred, the visual content marketing and syndication service, today launched a new microsite called The Power of Visual Storytelling, in conjunction with its partner Getty Images, the stock photo agency.

The site, and its accompanying free 34-page White Paper of the same name, provide advice and examples for marketers tasked with selecting imagery for various campaigns. Said Erika Velazquez, NewsCred’s brand marketing and communications manager on the NewsCred blog, “The project that we launched today with Getty Images is pretty meta: a piece of visual content that explains the power of visual content, and how to get it right.”


New visual storytelling site highlights how to engage your audience The site outlines four basic principles of visual storytelling:

Authenticity: Real, candid moments and emotions from everyday life.

Sensory: Visuals that highlight details and imperfections as well as overall scenes.

Archetype: Projecting “aspirational” audience personas that concentrate on interpersonal connection rather than demographics.

Relevancy: Delivering localized content in real time.


NewsCred pulled together some essential guidelines its says are critical to the visual creative process and packaged them into a free, downloadable White Paper that offers details, examples, statistics and conclusions.

Module 6: Cross-Platform Stories

Activities/Assignments ●      Add a comment to Module 6’s blog post with your reaction to the transmedia story examples. Have you ever read anything like these works before? How can you be sure you have read the whole narrative? Jill Walker suggests that the disunity that arises from reading such works highlights a different kind of unity – that the work unfolds at the same time as our reading. What do you think? ●      Assignment C – Animoto Video Review due at end of day Dec.18th

Read more about this transmedia fiction and others at Conducttr.

Module 5: Twitter Fiction

Image from the Twitter Fiction Festival, 2015.

Activities/Assignments ●      Add a comment to Module 5’s blog post in which you respond to Carla Raguseo’s statement: “Twitter fiction can provide learners with a rich language experience in easily digestible fragments. It challenges them both as readers and as writers to attempt and explore multiple meanings and to develop academic skills such as synthesizing and paraphrasing while fostering structural and semantic awareness in playful experimentation.” ●      Live tweet @JessL THREE initial reactions and responses as you make your way through ONE of the three Twitterature readings

Module 4: Writing for Social Media

Activities/Assignments ●      Add a comment to Module 4’s blog post with your reaction to infographics. Are you a staunch supporter of their engaging presentation of information or do you abhor their excessive inclusion of unnecessary design elements? ●      Tweet @JessL with two Twitter can sharpen your writing.

Image via EduTechChick.

Module 3: Born Digital Fictions

Image via Inanimate Alice.

Activities/Assignments ●      Add a comment to Module 4’s blog post with your response to TWO of the digital fictions we read this week ●      Send a tweet to @JessL with a comment about the Module 4 PowerPoint lecture. What did you learn about transliteracy and from reading born digital fictions like Inanimate Alice? Will you read more born digital fictions?