Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Friday, 11 March 2016

Live tweet assignment: Battle the Culture of Busy presentation by Ashley Janssen

Below is a summary on students from a Social Media class learning how to live tweet. The topic of the presentation was about time management and students were asked to capture the tools an tips from the presenter.

Tuesday, 8 December 2015

How to write (well) for social media

If you search "writing for social media" in Google, you'll get around 314 million results (yes, million). With such a huge number of potential resources at your hands, how does one narrow these results down to a more manageable number?

The goal of my Storify post was to explore the issue of writing for social media, so I quickly needed to decide how best to wade through the 314 million website hits. I started with the EXSM3989 assigned readings on the topic and went from there. What keywords and topics were used most often in the posts? I then searched Google to bring up the most popular/viewed blog posts and searched the bloggers Twitter accounts for additional hashtags.

The elements included in my post were blog posts, videos, tweets and Facebook posts that I found both informative and engaging, while also being general enough for such a broad topic. The blog posts on writing for both Twitter and Facebook were similar in providing a great foundation for writing tweets and posts and reinforcing that good writing is good writing no matter the platform.

My post in no way gives a full picture of writing for social media, and I don't think that any one blog post or book out there provides a comprehensive how-to of writing for social media. If there was, would there really be 314 million Google results on the topic? What I've tried to do is present a very basic introduction to social media and why it's necessary, and then provided some excellent information on how to construct engaging tweets and posts and examples from companies who use Twitter and Facebook very well.

Writing for social media is an incredibly huge and diverse topic that can be examined from hundreds of angles. The below Storify post could easily be a starting point for a longer academic essay. Each social media platform has different purposes, as well as best practices and even demographics. An essay could easily be written on any number of the above mentioned topics.

Thursday, 3 December 2015

The Power of Visual Storytelling

New visual storytelling site highlights how to engage your audience via The Next Web


NewsCred, the visual content marketing and syndication service, today launched a new microsite called The Power of Visual Storytelling, in conjunction with its partner Getty Images, the stock photo agency.

The site, and its accompanying free 34-page White Paper of the same name, provide advice and examples for marketers tasked with selecting imagery for various campaigns. Said Erika Velazquez, NewsCred’s brand marketing and communications manager on the NewsCred blog, “The project that we launched today with Getty Images is pretty meta: a piece of visual content that explains the power of visual content, and how to get it right.”


New visual storytelling site highlights how to engage your audience The site outlines four basic principles of visual storytelling:

Authenticity: Real, candid moments and emotions from everyday life.

Sensory: Visuals that highlight details and imperfections as well as overall scenes.

Archetype: Projecting “aspirational” audience personas that concentrate on interpersonal connection rather than demographics.


Relevancy: Delivering localized content in real time.


NewsCred pulled together some essential guidelines its says are critical to the visual creative process and packaged them into a free, downloadable White Paper that offers details, examples, statistics and conclusions.

Tuesday, 1 December 2015

EXSM3989 on Pinterest!

I have been collecting interesting items on a Pinterest board. If you find something you think I should add to the board, please tweet the link to me and tell me! Be sure to use the class hashtag #EXSM3989.

I shall look forward to seeing your pins!


Follow Jess's board #EXSM3989 Digital Storytelling & Narrative on Pinterest.

Saturday, 28 November 2015

Digital Fiction

Here is an early example of a digital fiction, a take on The Snow Witch made by Machinima using the Sims:


Tuesday, 24 November 2015

Module 6: Cross-Platform Stories


Activities/Assignments
      Add a comment to Module 6’s blog post with your reaction to the transmedia story examples. Have you ever read anything like these works before? How can you be sure you have read the whole narrative? Jill Walker suggests that the disunity that arises from reading such works highlights a different kind of unity – that the work unfolds at the same time as our reading. What do you think?
      Assignment C – Animoto Video Review due at end of day Dec.18th  









Read more about this transmedia fiction and others at Conducttr.

Module 5: Twitter Fiction

Image from the Twitter Fiction Festival, 2015.






Activities/Assignments
      Add a comment to Module 5’s blog post in which you respond to Carla Raguseo’s statement: “Twitter fiction can provide learners with a rich language experience in easily digestible fragments. It challenges them both as readers and as writers to attempt and explore multiple meanings and to develop academic skills such as synthesizing and paraphrasing while fostering structural and semantic awareness in playful experimentation.”
      Live tweet @JessL THREE initial reactions and responses as you make your way through ONE of the three Twitterature readings       

Module 4: Writing for Social Media


Activities/Assignments
      Add a comment to Module 4’s blog post with your reaction to infographics. Are you a staunch supporter of their engaging presentation of information or do you abhor their excessive inclusion of unnecessary design elements?
      Tweet @JessL with two Twitter can sharpen your writing.



Image via EduTechChick.